The three-day Malaysia International Food & Beverage Trade Fair (MIFB) 2026 wrapped up successfully in Kuala Lumpur on July 17.
At Booth 4806, Shanghai Chase unveiled its complete turnkey solutions for full-line fruit and vegetable processing, joining global industry partners in ASEAN to explore new opportunities across the food processing landscape.
Three Co-Located Shows Form ASEAN's Flagship Industry Event
This year's event brought MIFB, MyFoodTech and MCE together under one roof, gathering nearly 600 exhibitors and more than 20,000 trade visitors worldwide. It stands as the core platform in Southeast Asia for business matching and technical exchange across the entire food industry chain.
Notably, the MyFoodTech machinery pavilion - opened to Chinese enterprises for the first time - has built a high-efficiency bridge for food equipment manufacturers to gain direct access to the ASEAN market and connect with targeted clients.
Full-Line Solutions Tailored to Local Market Demands
On the show floor, Shanghai Chase put its end-to-end turnkey solutions for fruit and vegetable processing on full display, with a focus on four core processes: crushing & pulping, UHT sterilization, aseptic filling and vacuum concentration.
Targeting the key processing pain points of ASEAN's signature produce - including mangoes, coconuts and tomatoes - our technical and commercial teams delivered one-on-one process consultations and customized capacity planning for every visiting client.
Our professional full-line service capabilities and proven overseas project track record attracted food processing enterprises from across Malaysia and neighboring countries, who stopped by our booth for in-depth business discussions.
Fruitful Outcomes Pave the Way for Continued ASEAN Growth
This Kuala Lumpur exhibition was far more than a showcase of our technical solutions - it marked a key step forward in Shanghai Chase's long-term commitment to the Southeast Asian market. Every face-to-face dialogue and every expression of client trust has yielded invaluable insights to guide our future market expansion and product enhancement.
We thank every client and industry peer for visiting our booth and placing their trust in us. The exhibition may have ended, but our partnerships are just beginning.
Going forward, Shanghai Chase will keep refining its technologies and services. With high-quality fluid food processing equipment, we stand ready to create new value for the food processing industry alongside our global clients.